WASHINGTON - Are the 'First Daughters' off-limits or fair game? It's a question people are asking after a controversial ad campaign mentioning the Obama girls goes up in Metro stations.

The ad features an 8-year-old Florida girl who asks if President Barack Obama (web | news | bio) 's daughters get healthy school lunches, why don't I? While the ad is aimed at getting Congress' attention, within hours of being posted, the group behind it got a call from the White House.

"The White House Council called and said, 'Wait a minute. Is this going to to far? Don't you think you should take these ads down?'," said Dr. Neal Barnard, President of the Physicians Committee for Responsible Medicine.

The PCRM says the ads will be up until the end of August as the group tries to gain support for healthier food choices in public schools.

The ads are getting a mixed response. Germantown resident Mike St. Johns said, "I think the point of the ads is good, but referencing he daughters is out of bounds for what they are trying to do." "They are going to feel its wrong, but if that's what's really going on in the schools, why not put it up," asked District resident Parrish Webster.

Politico's Erica Lovley was the first to report on the brewing controversy surrounding the ads. "They almost directly target the Obama daughters, and one of the first rules of political advertising is you never target a politician's family."

White House Press Secretary Robert Gibbs released a statement. "We've been very clear that their two girls would have a very private life, and we want to protect that private life and their privacy. And we hope that others will be respectful about not using the girls as a publicity stunt."

Still, the plan is to keep the ads at Union State through August 31st.

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