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Nintendo's profit surges on strong sales of Wii, DS
   posted 7:03 am Thu April 24, 2008 - TOKYO
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Nintendo Co.'s net profit surged 47.7 percent to a record high, powered by strong sales of software and accessories for its popular Wii video game console and brisk sales of its DS handheld devices.The Kyoto-based company reported a group net profit of 257.34 billion yen ($2.5 billion) for the March-April period compared with 174.29 billion yen a year earlier. Sales shot up 73 percent to 1.672 trillion yen ($16.2 billion). The video game industry performed well despite a slowing global economy. Nintendo said it would continue expanding the gaming audience to both novices and experienced users — a strategy that has paid off against rivals Sony Corp. and Microsoft (web|news|quote) Corp.

Nintendo said it sold 18.61 million units of its Wii console globally last year, for a total of 24.45 million units moved since it was launched in November 2006. The company also sold 30.31 million units of the DS worldwide.

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Nintendo expects to continue its growth this fiscal year through March 2009, though at a more modest pace. It projects a 26.3 percent rise in net profit to 325.0 billion yen ($3.15 billion), a 7.6 increase in net sales to 1.800 trillion yen, and an 8.8 percent climb in operating profit to 530.0 billion yen ($5.14 billion).

"Nintendo's strategy is to accelerate the current sales momentum from 'must-have for every family' to 'must-have for everyone' by continuously introducing new and unique software and introducing new services which take advantage of its expanded installed base," the company said in its report.



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