Viewed by millions, comedian Sarah Silverman's humorous, profanity-strewn plea for young Jews to persuade their grandparents to vote for Barack Obama is an Internet sensation. Can it turn laughs into votes in swing states like Florida?
The project called "The Great Schlep" - the Yiddish word means to move with effort or drag oneself - formally launched over the weekend, though the video has been online longer. It challenges viewers to visit their grandparents in Florida and elsewhere and ensur.